Bentham Goes Digital
Northern Rail has just completed its installation of digital information screens at Bentham Station. The new screens, which are now live, provide customers with real-time train running information as well as a live link to Northern Rail’s busy Twitter feed, the latest BBC News headlines, digital advertisements and even the local weather forecast.
Supplied in partnership with Saturn Communications, the information screens have overcome the traditional challenge of rural settings by connecting to a fixed broadband line which allows them to link directly into the latest live information. The screens have already been named with the screen on platform 1 being called Kath and the screen on platform 2 called Kitty.
Alex Hynes, Managing Director of Northern Rail was delighted to see the installation go live commenting: “We have invested £200,000 in fitting innovative technology at our more rural stations to help provide our customers with the latest in real-time information.
“These screens help us communicate with our customers in a real-time way which just hasn’t been available to us before. Details of engineering work or possible disruption can be pushed digitally with a click of a button, removing the time and expense of producing, printing and delivering hard copy posters.”
Tony Paulden, Chief Operating Officer for Saturn Communications added: “Saturn is proud to be the chosen partner of Northern Rail in such an innovative and challenging project. The desire to deliver the highest levels of customer engagement, communication and service are core values we share and hope to build upon in years to come.”